Career Journey

A Path of High Performance, Team Wins, and Continuous Growth

This interactive summary presents the career journey of Fernando, showcasing his professional development, key accomplishments, and the competitive drive that fuels his success. Scroll to explore his path.

Who is Fernando?

This section provides a glimpse into Fernando's background, core strengths, and the foundations that have shaped his professional identity. It combines personal history with a data-driven look at his key attributes.

A Glimpse into His World

Global & Adaptive

Lived in 2 countries & Moved for work 5 times

Entrepreneurial Roots

Family legacy in business since 1956

Diverse Business Acumen

Consumer, Retail, B2B, Sales, PM, & more

Professional Summary

Results-oriented sales and business development leader with 15+ years of experience exceeding targets and building winning teams within the technology sector. Passionate about high-performance environments, with proven expertise in developing go-to-market strategies, driving new product launches, and building thriving partner ecosystems to secure market leadership.

Key Strengths (StrengthsFinder)

Personal Highlights & Competitive Spirit

Success in sports and life requires dedication, teamwork, and relentless energy—qualities that define Fernando both personally and professionally.

A Foundation of Drive & Dedication

Away from the office, Fernando's life is defined by energy and partnership. Married and with his partner for 20 years, they share their home with a very active Border Collie who ensures life is never dull. This foundation of stability and teamwork provides the base for a high-energy lifestyle.

Fernando with his partner and dog
Fernando playing soccer Fernando swimming

A Lifelong Athlete

From a young age, sports have been central. As a former professional swimmer and college soccer player, he honed the discipline, resilience, and collaborative spirit essential for victory. This passion continues today across a wide range of activities: soccer, swimming, tennis, running, snowboarding, volleyball, basketball, and table tennis.

A Global Sports Fan

This passion extends beyond personal participation. As a dedicated fan, he has followed the pinnacle of soccer across the globe, attending the FIFA World Cup in Brazil (2014), Russia (2018), and Qatar (2022), as well as the Copa América in Brazil (2019) and the US (2024). This global perspective provides a unique understanding of international sports culture and fan engagement.

Fernando at a World Cup event Fernando with friends at a game Fernando and partner at a stadium

Career Journey

Follow an interactive timeline of Fernando's evolving roles and increasing impact. Click on any position to expand and view the key responsibilities and achievements from that period. This highlights a clear path of progression and skill acquisition.

High-Impact Achievements: Driving Results & Cultural Advancement

Fernando's career is defined by tangible results and a commitment to fostering positive organizational change. This section showcases key metrics and leadership initiatives that demonstrate his diverse impact.

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Million+ in Annual Revenue Secured from Microsoft

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Partnerships Coached in Ecosystem

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Qualified Leads in B2B Marketplace (3 years)

New Segment Sales Growth (2012-2015)

Gaming Market Share Expansion (2018-2020)

Cultural Transformation Leadership

Beyond sales targets, Fernando directly influenced organizational well-being by leading a critical project to enhance company culture. He addressed low trust (30%) and employee feedback by establishing workgroups with individual contributors and aligning tactical actions with HR and executives. This initiative notably boosted trust to over 60%, demonstrating his commitment to fostering a positive and productive environment where people feel heard and valued.

What Others Say: Powerful Referrals

Hear directly from colleagues, partners, and clients about Fernando's impact, collaboration, and dedication. These testimonials highlight his consistent ability to deliver results and foster strong professional relationships.

Skills & Continuous Development

Performance is built on a foundation of continuous improvement. This area showcases Fernando's academic foundations, ongoing professional development, and the diverse skill set he brings to every challenge.

Education & Certifications

  • Master of Business Administration (MBA)

    Insper, Sao Paulo, Brazil

  • Bachelor of Computer Engineering

    Inatel, Minas Gerais, Brazil

  • Professional Diploma in Digital Marketing

    Barça Innovation (Feb, 2026)

  • Stanford & Google Programs

    Product Management, Digital Transformation, AI Essentials

Key Skill Set (Click skill for ✨ Insights!)

Connecting Past Wins to Future Victories

This final section outlines Fernando's forward-looking aspirations, detailing how his diverse experience and competitive drive position him to tackle new challenges and lead future success.

Leveraging a Champion's Mindset: Applying a unique blend of global sales, product development, and team leadership to new challenges, while continuing to build and scale businesses, foster strategic alliances, and drive winning results.

Commitment to High Performance: Seeking opportunities that require strategic thinking, cross-functional collaboration, and a passion for driving innovation. Eager to contribute to a dynamic team where a culture of excellence, continuous learning, and adaptability are paramount.

The Next Challenge: Exploring roles to harness expertise in market development and leadership to make a significant contribution to the sports industry and drive future growth.